Bizmology |
| The right business contact begins with the right company name Posted: 09 Aug 2010 10:16 AM PDT
What's in a name? Apologies to Shakespeare, but quite a lot when it comes to the accuracy of your business contacts. There's a huge difference between GE Aviation and its giant parent the General Electric Company, the worldwide headquarters of the No. 4 Fortune 500 company. But to the uninitiated business researcher, it may not be so obvious how to get from one to the other. Hoover's has a lot of tools to help peg the right piece of GE. We have corporate family trees that reveal branch locations, comprehensive officer lists, detailed overviews of strategy, financials, and DUNS numbers that match corporate legal entities to specific geographic locations. Moreover, Hoover's editors make hundreds of updates daily to ensure this basic company information is accurate and properly connected. This explains why a company name is no small thing to us. Our editors use full legal names, which are thoroughly evaluated using only the most trusted sources of information. Editors are passionate about this and gladly debate what to some might seem like tedious research. GE Aviation was the subject of one such recent debate. A group of editors, collective experts in assigning names and researching corporate strategy, discussed many possibilities until they agreed on what was the correct choice. It’s not always easy and on occasion the correct answer is downright quirky. A company's legal name, sometimes a seemingly random jumble of letters, can differ from the name with which it actually does business. Again, in these cases editors carefully source and explain the differences. It’s why Hoover’s customers know Doctor's Associates Inc. is not the place to try and sell medical equipment (it brings you Subway sandwiches) or that Hornell Brewing Co. is not competing with Anheuser-Busch for market share (Hornell’s mainly in the business of selling AriZona iced tea). |
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Bizmology Part 1
Bizmology Part 1
Bizmology Part 1
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