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Television advertising for Movies now Encompassing Social Media Posted: 12 Sep 2010 09:18 PM PDT If you have kept a close eye on how Film Studios are advertising their latest movies on TV – you will notice that they are now showing a link to the movies Facebook fan page, instead of the movies actual web address. You may ask – why are the Film producers doing this? Getting a user to visit your web site is not enough anymore. They may come once, then leave and forget about your movie. If you redirect a user to your Fan page – they can ‘Like’ the movie and this link will stay on their profile / timeline for some while. In addition to this – when you ‘Like’ this Movie(brand) – that action will show up on your friends home page further promoting the movie. This is a smart way for major Film studios to market their site in a viral manner through social media. Facebook seems to be the clear social network of choice, but you never know that could change anytime. Next time you see a TV advertisement promoting a new movie – look at how they promote their web presence. © admin for Social Media News, 2010. | Permalink | No comment | Add to del.icio.us |
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Social Media News Part 1
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