Friday, September 17, 2010

Social Media News

Social Media News


Coca-Cola Australia marketing via Foursquare

Posted: 16 Sep 2010 06:46 PM PDT

Coca-Cola Australia has started a marketing initiative on Foursquare whereby users check into various venues and are given hints to find a winning coke bottle in a certain vending machine.

The concept is called ‘The Coke Machine Fairy’ and also spans across to Twitter.

It will be difficult to find this winning Coke bottle – but whoever does will be awarded with other prizes ranging from flight vouchers, cooking classes or concert tickets.

This seems like a good initiative from Coca-Cola Australia and will be interesting to see how it pans out.

If you come across any hints, do share!


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