Maryland Real Estate Authority |
| Sellers Adjust Marketing Strategy to Lure Buyers Posted: 01 Sep 2010 02:03 AM PDT Earlier this week, we discussed how the New York Times reported that condo developers in New York City were finding that in this economy some of the ritzy amenities they had planned would not be great selling points and had to scale back. Well, some of these developers, also had to scale back their selling points too. Perhaps the most noticeable change is in the building's Web site and marketing materials, which Mr. Lansill described as "radical" in their simplicity. "You get pure information instantly, and not at the 17th screen after you've been bludgeoned with all this information about lifestyle." (Goodbye, Glitzy Condo Pitches) What does this mean for you? This means that when you are looking for a real estate professional to help you sell your home, you need to not only examine their sales track record, but also review some of the marketing they have done for other clients. Do their marketing materials (online and in print) focus on a home's basics or is it too flowery? If you are looking to sell your home in an efficient manner, once you have made the necessary repairs and adjustments, you have to look at how the sale is being publicized. John Day has a proven track record as a top Maryland Real Estate Agent/Associate Broker, selling Maryland real estate for decades in all kinds of markets. Call 410- 507-2909 to speak with him about your home sale. |
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Maryland Real Estate Authority Part 1
Maryland Real Estate Authority Part 1
Maryland Real Estate Authority Part 1
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