The Next Web

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• Project Natal Officially Named Kinect. Xbox 360 Slim On Its Way?
• Endor.se: connecting people through social recommendations
• 90% of businesses would not pay to be on Foursquare. So what now?
• 3 Reasons Why Twitter Needs To Stay A Conversation Platform
• How To Stalk Yourself Online With Location Services
• [Chart] iPad browser share has already bested Android and Blackberry
• Apple is the latest target of FTC antitrust investigation.

Project Natal Officially Named Kinect. Xbox 360 Slim On Its Way? Posted: 14 Jun 2010 12:01 AM PDT Microsoft organized a pre-E3 event to talk about Project Natal Kinect. Rumors about Project Natal being christened Kinect started last month. Both Kotaku and Neowin got access to promotional material that confirmed the rumored name. So what is Kinect? Essentially Microsoft's answer to Nintendo’s Wii. With Kinect, Microsoft has eliminated the controller altogether. Simply stated, it is an add-on for Xbox 360 that uses a sensor containing cameras and microphones to enable you to interact with the system through gestures, spoken commands and other objects. USA Today has information about 4 gaming titles developed for Kinect: Kinectimals Joyride Kinect Sports Kinect Adventures Dance Central Star Wars We heard rumors about Xbox 360 Slim being launched at E3 and supposed flash files from Microsoft servers show the design: Not particularly impressed by the looks, it reminds me of some old PC CPU towers. Original title and link for this post: Project Natal Officially Named Kinect. Xbox 360 Slim On Its Way?

Endor.se: connecting people through social recommendations Posted: 13 Jun 2010 08:25 PM PDT Endorsing your friends for their talents and skills has always been something a bit tricky to accomplish. Sure you can send out a tweet or add them on LinkedIn, but is that really letting your network know what they can do? Not quite but thanks to Endor.se, now everyone can endorse their friends and colleagues and tell their entire network (in this case Twitter) about it. To make an account, just allow it as an app on Twitter and you’re off Endorsing. Currently they are in beta, but as long as you follow @endorseapp on Twitter after you sign up on their site, you'll be approved in no time. After getting your account approved, you have to set your availability, this lets possible people looking for your services know what your situation is (available, limited availability or unavailable). Second you add your own areas of expertise (max is 3) and some personal info like your website and a little blurb about yourself.  The final step is to just endorse! Endor.se is a dead simple web app that helps people connect through each other's recommendations. People can see who you've endorsed and who has endorsed you. They plan to add Facebook integration in the future, and from what I hear, they will be out of beta in a few weeks or a few days. So if you're looking for a coder, writer, speaker or anything else, check out Endor.se and see who your network recommends! Original title and link for this post: Endor.se: connecting people through social recommendations

90% of businesses would not pay to be on Foursquare. So what now? Posted: 13 Jun 2010 04:35 PM PDT Just saw an interesting bit over at Search Engine Land that might help Foursquare figure out exactly how to make money. According to some research and polling, only 10% of businesses say that they’d pay to have their service on the location service.  Some other interesting figures: Of that 10% - almost 60% have a total annual advertising budget of less than $2,500 (online and offline spending) more than 90% are also on Facebook almost 90% use Twitter more than 90% have a web site almost 80% have claimed their Google Place Page; almost 40% use Yahoo Local, and almost 20% use Bing Maps as marketing tools So what does it mean?  If Foursquare is to search for profit, then the word needs to be spread more.  Foursquare also needs to find a way to market itself as a viable resource for traffic. Though the majority of those polled say that they’re familiar with the service, they say that they are not certain whether it is helping their business or not.  However, it’s also worthy to note that, of those polled who say that they’re using Foursquare to promote, they’ve only been doing so for 1 month or less. Foursquare, by its very nature, is a viral product.  However, it might not be as invasive or disruptive as it would like to be.  Though this isn’t a killer, it’s certainly something to figure out, moving forward. Original title and link for this post: 90% of businesses would not pay to be on Foursquare. So what now?

3 Reasons Why Twitter Needs To Stay A Conversation Platform Posted: 13 Jun 2010 03:42 PM PDT As Twitter continues to gain users by the tens of millions while preparing to roll out its range of “Promoted” tweets/trends/users you-name-it-they’ll-promote-it advertising platform, a debate is forming among users and bloggers about what the future of Twitter will be: will it stay true to its roots as a conversation platform, or will it continue down what many see as a path to a media/publishing service? I am here to argue that for Twitter to succeed in the long-term and continue to be a transformative utility in how we communicate, Twitter’s management should do whatever it takes to ensure that the platform stays a conversational one. Here’s why, in order of importance: 1. Anybody can be a media company To be a media company, you have to produce content (or have someone do it for you, such as your users) and then push that content out to the mass public. While not maybe a dime-a-dozen, there are many media companies out there, from television networks, to (dying) newspapers & magazines, to YouTube, radio, countless blogs and well, many other websites. Media companies compete for advertising dollars to survive and thrive. If one goes down, we just switch the channel, type in a new address or pick up another paper. None of them are essential – all of them are frankly, expendable. Is that what Twitter wants to be? Twitter has the opportunity to be essential and unique as a conversational platform. There simply hasn’t been anything like it before, and if Twitter goes the way of a media company, another service will almost certainly step in (Scoble today pitched Buzz for this role) to try to take away what Twitter has worked so hard (and with all those fail whales, you can bet it’s been hard on all of us) to build to this point. 2. Conversation increases engagement Since it seems like a done deal that Twitter’s business model is advertising (and we’re pretty sure it was always what it was going to be) the best thing that Twitter can do to charge high prices in the long-term is to keep engagement as high as possible. Say what you will about Facebook, it has tremendous engagement, and advertisers and brands know this. While they might be able to get great reach out of a media-company-Twitter, as we said above, there’s TV and other mass media for that (i.e. no matter what, Twitter will have to directly compete for this ad spend). Engagement means that people are paying attention, which means they are much more likely to notice (and act) on advertising. So conversation is good for Twitter’s bottom line. 3. A media path will separate users into a hierarchy If Twitter continues down the media path, users will enviably be forced into either producer or consumer. Some users may be perfectly fine with that – they may be content to be a consumer or they may be inclined to be a producer, there are certainly both already on Twitter – but that is part of the problem here. Twitter is already starting down this tunnel, and users (especially newer ones) are getting used to it. The problem is, that’s not what makes Twitter fun. Twitter is fun when users have conversations, not when information is being pushed one way. I’ll admit that at some point, people must have gotten a little sick of all the somewhat pointless “communication” going on and wanted more substance (i.e. sharing links to longer stories) which at some point became a better gauge for many of who was interesting and who to follow. While the human element to pushing up links is nice (and RTs are great for publishers), in the end for users, we have RSS, Digg and StumbleUpon to name a few services for links, and maybe now a device that will RSS more engaging to use as well. No, the real value of Twitter is in the conversations it generates and how it lets you get to know people. Perhaps we’ve all just more or less forgotten that and Twitter management is just reacting to the prevailing mood of its users. This is of course good business sense in most cases, but in this case, if users of Twitter don’t take the inititive to turn back the clock a bit and reinstate Twitter as conversational platform, it makes more long-term sense for Twitter HQ to start reminding us all why we jumped onto the whale in first place. Image Original title and link for this post: 3 Reasons Why Twitter Needs To Stay A Conversation Platform

How To Stalk Yourself Online With Location Services Posted: 13 Jun 2010 01:33 PM PDT It’s all very well checking in to locations as you make your way around the world, but how do make sense of all those places you’ve been? Luckily there’s a great selection of services on hand to transform your check-ins into interesting and fascinating data. Google Latitude Location History When it comes to turning your location data into useful information, Google really does meet the gold standard. If you’re able to leave Latitude running in the background constantly, as Android users are, you’ll quickly build up a lot of fascinating information about yourself. Latitude is very smart – it knows where you live and where you work based on the amount of time you spend in locations. It’s easy to find out how long you spend at home, working or having fun out and about. It logs the places you’ve recently visited, how many hours you work per week, the countries your visit and even knows when you’ve taken flights and where they departed from. You can even view your most recent locations laid out on a map. If you don’t use Latitude continuously, you won’t get comprehensive results, still it’s a great way of finding out just how much Google knows about you. If you’re creeped out by just how much that is, it’s easy and quick to delete all the personal location data they have about you. 4Mapper for Foursquare Unlike Latitude, Foursquare requires you to actively check in at locations you visit. 4Mapper plots all those places on a map. While the lack of ‘always on’ location tracking makes Foursquare less comprehensive than Latitude, its social aspect means you’re able to see which places you don’t mind telling others that you’ve visited. Log in using your Foursquare account and the API will lay out your check-ins in a ‘heatmap’ style. It tracks the distance you’ve traveled and the number of check-ins you’ve made over the past year. It identifies you ‘new favourites’ as well as notifying you about places you haven’t visited in a while. Want to share your location history? 4Mapper allows you to do that with its ‘Make it public’ option. It’s easy to revoke if you change your mind at a later date. Track your tweets with Spiggler If you like to tag your location to your Twitter activity, something supported by most major Twitter clients now, Spiggler will help you track the places you’ve tweeted from. It’s an unreliable experience, but one that could be very useful if the developers manage to work out the kinks. After logging in to your Twitter account you can see your most recent geotagged tweets, as well as those the people you follow. The only problem right now is that you have to zoom quite far in to a location to view the tweets from that area. Even then, we found the results a little unreliable at times. The future Expect to see many more of these kinds of tools as the number of people sharing their locations increases. Have we missed a great visualization tool for your favourite location service? Let us know by leaving a comment. Original title and link for this post: How To Stalk Yourself Online With Location Services

[Chart] iPad browser share has already bested Android and Blackberry Posted: 13 Jun 2010 06:18 AM PDT I just stumbled onto a chart over at Business Insider that, while not surprising, is at least eyebrow-raising. In the mobile browser world, the iPad has already surpassed both the Blackberry and Android devices in terms of use.  Granted, there are already 2 million+ iPads out in the world, and we’re talking about a device that touts a main use of consuming content, so that part isn’t terribly surprising.  But seeing it in black and white puts a new perspective onto things. Shall we start the betting pool on how long it takes to overcome the iPhone?  The iPod Touch is likely going to fall victim in the next few days, so the iPhone shouldn’t be far behind. Original title and link for this post: [Chart] iPad browser share has already bested Android and Blackberry

Apple is the latest target of FTC antitrust investigation. Posted: 12 Jun 2010 03:24 PM PDT Raise your hand if you’re surprised.  Nobody?  We didn’t think so. In case you’ve managed to not hear about the background, the new rules that cover the iAd platform, if exercised verbatim, would keep Google and AdMob out of the iAd stream.  This, ladies and gentlemen, is what we call a problem.  Combine that with Apple’s reluctance to allow Flash to run on its mobile devices and you’ve got yourself a lovely setup for a showdown between the FTC and Apple. The FTC has announced now that it will be opening investigations into Apple’s business practices on an antitrust nature, and according to an article in The Wall Street Journal, this might not be the only antitrust investigation coming Apple’s way.  The FTC is also highly curious about Apple’s music business. Things are about to get very interesting in the world of Apple.  Here’s wishing one of my favorite companies all the best, but I really wish that it wouldn’t have come to this. Original title and link for this post: Apple is the latest target of FTC antitrust investigation.

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