The QuestionPro Blog: Don’t Make This Mistake When Choosing a Rating Scale

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Don’t Make This Mistake When Choosing a Rating Scale Posted: 09 Jul 2010 12:32 PM PDT A critical component of questionnaire design is choosing a rating scale.   This is just one more reason that it’s a good idea to use the question and scale libraries that QuestionPro and Survey Analytics features — you can’t go wrong. Of course, you might want to customize that scale by using anchored text above the rating numbers.   Here is an example: But then you get people who just take it too far and then confuse the respondent. Mike Pritchard, from 5 Circles Research outlines some wonderful comparisons between Net Promoter rating scales and satisfaction rating scales.   Read more about how to design a survey with the right rating scale.

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The QuestionPro Blog: Don’t Make This Mistake When Choosing a Rating Scale Part 1

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