Friday, September 10, 2010

Bizmology

Bizmology


What’s in a title?

Posted: 10 Sep 2010 02:22 PM PDT

The old idiom you can't judge a book by its cover has applications in many areas, including business information. Specifically, you can't always judge an executive by his or her title. Over the years, Hoover's search editors have seen a wide range of … let's see, how to put this … less than helpful executive titles. For every simple and straight-forward title (yep, Tesco's Rhubarb Buyer does exactly that), there are titles that are vague and confusing or, as we like to say, gently eccentric (check out Recommended Reading's Trouble-Maker-in-Chief or TrueTalk’s Chief Idea Officer). If our customers don't know the meaning behind a title, they can't work as efficiently and effectively as they need to.

One way Hoover's editors help illuminate the truth in these situations is through the use of job functions. We have dozens of general function categories (ranging from Administration and Operations to Quality Assurance, Purchasing, and Legal) that further break down into hundreds of more specific functions like Account Executive, Warehouse Manager, and Database Administrator. These job functions are assigned to executives as appropriate, regardless of the official title. So customers can search or refine by job function on our site and see, for example, that the Chief Idea Officer and Trouble-Maker-in-Chief both serve as CEOs of their respective companies.

More often, however, job functions are used to provide additional information beyond a traditional title. Did you know CCA Global Partners‘ CFO also oversees the information technology function? Or that Transocean‘s marketing function is the responsibility of the EVP of Global Business? You do if you use Hoover’s because our editors go beyond the cover to tell the complete story.

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Photo by Lin Pernille Photography used under a Creative Commons license.

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