- M9 of Zong Gets Huge Response, Server Heats Up
- 2010 for Pakistani Cellular Industry – An Insight
- Manage Your Email on Phone Via SMS: Ufone
- Twitter is Useless!
- Ufone Pacts with NADRA to Promote e-Commerce
Posted: 30 Dec 2010 04:41 AM PST
M9, a latest yet an unknown offer from Zong has received tremendous response in first 24 hours. Its fan-page on Facebook has managed to fetch 2,000 fans in less than a day while the web server is heating up, said a recent status update by M9.
M9 is giving away iPods, scratch card numbers and much more on its facebook page, in return the roar from customers for booking numbers in advance for M9 is felt high.
Till now, we know that M9 is about booking your mobile numbers based on lucky numbers, but we have heard that there are special packages for the M9 customers too.
We don't have final words on the launch date, but it is said that new year eve is the best expected time for that.
We are confidentially told that M9 will offer one dozen packages, where call rates will vary from Rs. 2.20 down to Rs. 0.90 per minutes. Each package gonna offer 5 on-net FNF numbers.
These packages would be filled with all kind of offers, such as happy hour, break time offer, super free number, GPRS, SMS, night calls and what not. For all outgoing calls and SMS, you would be given rewards on monthly basis too.
So let the launch happen and see what's hidden in the M9's bag.
ApnaTime has reported that reported that M9 Customers will be able to select their own plans, that’s exactly according to the M9′s tagline: What’s Your Plan?
Its just a wild guess that customers will be offered with different levels of call and SMS rates, along with other VAS. Customers will be given an option to select their rates, based on their needs. If you select lower call rate, then there are chances that tariff of other service may go up.
Posted: 30 Dec 2010 03:08 AM PST
As the sun sets on 2010, the cellular industry prepares to calculate their windfall and achievement against strategies that were incorporated earlier in January.
A couple of billion in the corporate kitty is good enough to ensure that the start of the next year is in a positive and encouraging mode, rather than the fear of an axe hanging over the head for the hardworking workforce.
Let's begin with the numbers; after all, for all the players in the cellular industry, nothing is more important than numbers.
In terms of subscribers, and putting aside the argument over the metrics used for the calculations, Mobilink will end the year still at No.1 with around 32 million; this demonstrates a good effort on account of a tough couple of years for the company in the face of heavy competition.
Telenor will be No.2 with around 24 million subscribers, supplementing the positive trend that the company has shown since its entrance to the market over 5 years ago.
Ufone will round out the top 3, and should finish 2010 with around 20-21 million subscribers.
The overall effect for the industry has been better than other sectors, with any great impact of the fiscal or economic pressures not quite resonant in the results. The biggest proof of this fact is the PTA's announcement in September on the crossing of 100 million mobile users in Pakistan.
However, the picture is not as green in the investments portfolio for cellular companies, which have had to scale back heavily from any large-scale projects since 2008.
From a 17% share in Pakistan's Foreign Direct Investment (FDI) in 2009, the 2010 figure for investment in the telecommunication segment is estimated to be around 14 to 15%, with the cellular sector remaining the front player.
In light of the economic and political climate that Pakistan is experiencing, one would consider this figure as an acceptable one. But if we scan a little closer, there is another metric which is appearing to play a role in the investment plans of all the cellular players; market saturation.
As per PTA figures, Pakistan now has over 60% mobile consumption by population. Knowing that 35% of the country is below the poverty line, and quite unlikely to become a subscriber in the current environment, the competition in the market appears to have tapered around the existing base.
For the industry, investment seems to have been more focused on introduction of services and cost-value benefits, rather than quality and coverage enhancement.
On the corporate front, each one of the five cellular players has had some interesting facts come to light. Well, for Warid, the interest has not been in the good light. The Abu Dhabi Group-backed company has not managed to get its affairs in order and while optimism seems abound on its performances, the numbers have yet to provide any credibility to the cause.
After the 2009 rumor of an acquisition by Telenor, the 2010 rumor that remains alive as of date is an acquisition by another competitor. Even with another attempt to re-package its product portfolio and market using a new advertising campaign, figures released by PTA for active subscribers for Warid shows a drop when compared to last year. The best estimate now places the company to carry over 14 million subscribers with it into 2011.
Zong, on the other hand, has done the opposite of Warid. Rapid expansion of coverage with a 50% increase in cell sites in the last 2 years, and a very concentrated effort to align its product portfolio towards a particular market segment, has allowed the China Mobile unit to push up the subscriber numbers.
It is estimated to close the year at just around 8 million subscribers. There have, however, been some rumors afloat on the possible sale of Zong by its colossus Chinese parent, but these have yet to have any sound reasoning to have credibility.
Even on the branding and marketing front, Zong has taken strides towards a more professional attitude and approach, portraying a good understanding of the market segment that they wish to target with their offerings.
Creation of value in this tough economic climate remains the key to success for now; Zong has managed to pull this off quite reasonably.
Price-War and Offerings:
Putting aside the price-war, which saw some of cheapest rates ever being offered, 2010 has been a battleground for the top 3 companies in Pakistan's cellular market in each and every other metric too.
Value-enhancement and added services continue to be introduced, and the shift towards data usage is coming at a strong pace. Ufone has remained true to form by marketing a new offering every fortnight or earlier, using its standard flavor of marketing.
Telenor continues to showcase its experience in the telecommunication sector, and has simplified its offering for each market segment to ensure clarity and a concentrated reach.
The biggest win for consumers has been the introduction of free minutes on all networks by all the companies. While some had been doing this for a while now, the ground is set for it to become an industry norm.
For 2011, the price-war seems likely to continue, but the seeds have been planted for battle on another front: handsets.
While Blackberry device offerings have been the norm of the cellular industry, a shift has developed in enhancing the portfolio and introducing other devices. Zong brought out a handset at varying price levels, Ufone did the N8 and C3 promos, and Mobilink showed its high-level status by bringing the HTC HD7 and Samsung Galaxy Tab.
Telenor, which is regarded as the carrier with the best data network, has refrained from entering this front. However, with the expectations that other carriers are improving their data services, it is likely that Telenor will act in the near future.
Wishing the cellular industry an interesting 2011. Surprise the consumer, if you can!
Posted: 30 Dec 2010 03:00 AM PST
Simply dial *88# from your Ufone and access your email account to send, read and reply to all your mails!
Ufone says that MyMail currently service supports Hotmail, Yahoo, G-Mail and MSN. MyMail allows you to send/receive emails from one or more specified email addresses and have them relayed as flash message to any mobile number. A reliable gateway (USSD) will be used to send and receive emails on mobiles phones screen in seconds.
How to use MyMail
To configure MyMail, just follow the steps below.
Step 1: Dial *88# to subscribe
Step 2: Select which email you want to configure first
Step 3: enter your Gmail, Hotmail, MSN or Yahoo account ID and password, Example firstname.lastname@example.org. System will also accept the ID only for instance 545454.
User ID and password will be kept confidential at all times.
Step 4: Use your email account!
Emails will be displayed in the following format, MyMail will display new emails only once the account is configured.
Setup Menu: you can configure more emails addresses and unsubscribe from service through setup menu.
Other Service Rules:
Posted: 29 Dec 2010 11:35 PM PST
Imagine this happening to you. This and countless other stuff highlights how twitter can be a nuisance, reason: everyday our youth spends hours and hours tweeting about what they're doing and for what? NOTHING!
I love technology in all forms but I simply do not understand twitter. I was recommended to use it by a friend but I fail to comprehend how something so popular can be so pointless. Why any of your followers would want to know what you're exercising or enjoying kebabs or going to the toilet? (I know someone who tweeted that).
In my opinion it's a 140 character plea for attention. If you have 500 followers, it doesn't mean that you have 500 friends. It doesn't mean that 500 people are interested in knowing what you're up to. Rather its just 140 lettered blank shots in cyber space.
Twitter might have been a great tool to socialize and keep updated about various stuff and people in the beginning. But these days it is laden with spam. Bots, which are accounts under control of a computer, which bombard spam links and advertisements to make some douche a few cents.
One can even buy accounts with thousands of followers for money these days. As for one carrying out actual conversations, replies to my greetings usually are "Do I noe u?" So, not only is twitter contributing to dumbing down society, its also murdering grammar in the process.
One thing I noted was that posts on twitter by an average user become less and less frequent with time. In fact, stats show that 6 in 10 users leave twitter after the first month. So is it sustainable in the long term? I don't think so.
However one can argue that it's simply a tool, it is what you make of it. And that is pretty true. There is a big difference between using twitter to generate traffic or using it to make money on the internet or just to tweet.
Majority of users do not use it to make money, rather to post millisecond updates about their current activity. A recent study shows that the top 10% of prolific Twitter users accounted for over 90% of tweets.
So it's rather a one way communication medium. In the end it all comes down to this, is your sense of self-importance so bloated that you feel the urge to update your followers with your current activity every few minutes? If your answer is yes, twitter is the place for you.
And if you still believe that all my arguments are invalid, take at look at the Public Timeline to see how many tweets are useful.
Note: This is intended to be a humorous take on twitter, keeping in mind the "over-tweeters".
Posted: 29 Dec 2010 11:14 PM PST
The National Database Registration Authority (NADRA) Technologies Limited (NTL) in collaboration with Ufone signed an agreement to give customers more options and places to pay their utility bills at more than 11,000 U-shops around the country, a statement said.
Yesterday, NADRA Deputy Chairman, Tariq Malik and Ufone President, Abdul Aziz signed the memorandum of understanding (MoU) to facilitate the masses.
e-Sahulat: "e-Sahulat platform is a tip of the iceberg and NTL is in process of transforming this platform into National Smart Service Platform for e-Commerce.
Through this Smart Service Platform, organizations can utilise e-Sahulat touch points for cash in and cash out transactions under branchless regulations issued by the State Bank of Pakistan (SBP)," Mr. Malik said.
Branchless Banking Concept: Appreciating the Ufone management for their initiative and customer care preferences, "This arrangement will help commercial banks and Telecommunication companies to extend branchless banking concept through e-Sahulat without raising any infrastructure, thereby, saving capital and operational cost."
It is expected that this arrangement once put in place will facilitate general public especially in rural areas with solutions housed in congenial environments, while exposing the public to state-of-the-art-technology.
Mr. Abdul Aziz CEO Ufone said that Ufone is constantly looking to better the lives of the people of Pakistan by providing the best quality and most innovative services in the country. This partnership with NADRA will help give customers more options and places to pay their utility bills at more than 11, 000 UShops around the country.
NADRA Technologies Ltd (NTL) has undertaken an innovative approach to develop a billing switch to provide an integrated system response to clients for payment of utility bills through alternate channels like mobiles phones, internet, ATM, bank branches and telcos outlets.
This arrangement will facilitate NTL client companies and general public to pay their utility bills through alternate channels.
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M9 of Zong Gets Huge Response, Server Heats Up: ProPakistani Part 1
M9 of Zong Gets Huge Response, Server Heats Up: ProPakistani Part 1
M9 of Zong Gets Huge Response, Server Heats Up: ProPakistani Part 1
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