The QuestionPro Blog: Paper Surveys are finally dead

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Paper Surveys are finally dead Posted: 05 Aug 2010 12:15 PM PDT OK – This is a bold prediction, but I think I can make it safely – the iPad will change the Field Survey business. I recently penned my thoughts on Research Magazine. Here is my synopsis: Field Surveys / Mall Intercept is needed – 75% of all purchasing decisions are made in-store They are expensive/low margin business – so any gain in technology will add to the bottom-line. iPad – Its sexy, its cool – Its connected Throw away the paper-clip – get an iPad and run a survey on that! Here is a link to the full article: http://www.research-live.com/comment/will-the-ipad-kill-the-paper-survey?/4003283.article If you want to take the Survey Analytics iPad app for a drive go here: http://www.surveyanalytics.com/field-surveys/index.html

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