Social Media News |
- Apple iAd Advertising Platform released
- Google acquires ITA Software for $700million USD, enhancing Travel Search
- Australia and the Social Web
- Foursquare updates app for iOS4 – version 1.9
| Apple iAd Advertising Platform released Posted: 01 Jul 2010 10:12 PM PDT  Apple has said the iAd will push mobile advertising into the mainstream adverting markets and also fuel the 3rd party apps market with it. There has however been comments from developers and advertisers that its proprietary nature is too limiting in their eyes. Now it is up to Apple to convince otherwise. Steve Jobs presented some interesting facts about the iAd advertising platform during the keynote in April. Steve told us the main functions of the iAD’s. Advertisements made with the iAd will be built right into the Operating System of the iPod/iPad/iPhone. This in turn create a more seamless experience for the user. Also the main point – users will not be redirected out of the app like current ads do. It's proprietary and therefore expensive, possible limiting smaller developers and advertisers to use the system. To start with Apple will only make the iAd available only on certain highly featured apps, smaller developers will have to wait and see what Apple decided. No doubt the doors will open eventually. Some big advertisers have complained the iAd platform seems pricey and time consuming to orchestrate. Apple is charging $1 million membership fee for advertisers to be part of the iAd advertising network, and $10-per-1,000 impressions banner ads is very high also. Apple is very involved in the creation of ads with external developers which could result in up to 2 months to make an iAD. Other advertising networks eg Microsoft, Yahoo, Google can still be involved at a price. However this point in not exactly crystal clear as Apple have changed their terms and exclude advertising networks owned by an Mobile phone provider. There is feeling Apple want to block out Google/Admob and also limit in-depth reporting by 3rd party ad networks. iPad users will not get iAd’s for several more months, around November. You can expect to start seeing iAD’s on major corporations applications. © admin for Social Media News, 2010. | Permalink | No comment | Add to del.icio.us |
| Google acquires ITA Software for $700million USD, enhancing Travel Search Posted: 01 Jul 2010 09:17 PM PDT  Google has purchased ITA Software (www.itasoftware.com), a company known for its airfare search and pricing system QPX. The ITA Software is used by many US and international airlines. The acquisition was done in $700 million USD, cash. No stock purchase this time from Google. This is an area Google feels they have some ground to make up. Microsoft's Bing has a good travel search feature where you can search and book flights / hotels from bing.com/travel There have been previous rumors than an acquisition of Expedia was going to happen, but that never eventuated. Google is wasting no time and purchasing a big player. This now puts them into direct competition in travel search against companies like Bing Travel, Expedia and Kayak. This is obviously a huge threat to players already in this market and it will be interesting to see how competitors react. There has always been speculation that Google would join the travel search industry as this represents a big number of queries for the company. © admin for Social Media News, 2010. | Permalink | No comment | Add to del.icio.us |
| Posted: 01 Jul 2010 07:07 PM PDT  As Australian’s we spend more time on social media sites than any other country in the world – at around 8 hours per month for the average user. But what sort of social networking activities are we getting involved in and to what extent? Australian social media figures: - Approximately 5 million Australian users of social media / networking sites - 4.9 million users upload pictures online - 1.5 million users upload videos online - 1.4 million users have their own blog - 700,000 users use a micro-blogging service, eg Twitter. This is a high proportion of the Australian population using social media sites. statistics courtesy of globalwebindex © admin for Social Media News, 2010. | Permalink | No comment | Add to del.icio.us |
| Foursquare updates app for iOS4 – version 1.9 Posted: 01 Jul 2010 06:08 PM PDT  Foursquare has updated their iPhone application to be fully compatible with the new iOS4 operating system. This is version 1.9 of the Foursquare iPhone app. Upgraded features include fast app switching, high resolution pictures and icons for the iPhone 4?s retina display, and a map views. The Map view allows you to view where all your friends have currently checked in. here is a screenshot of how it looks.
Pretty cool feature i think. Apparently Foursquare is already working on version 2.0 of their app — which will no doubt be a significant upgrade to features and functionality. © admin for Social Media News, 2010. | Permalink | No comment | Add to del.icio.us |
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