The QuestionPro Blog: Survey Analytics and Ziff Davis Enterprise Partner in the Feedback Management Space

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Survey Analytics and Ziff Davis Enterprise Partner in the Feedback Management Space Posted: 29 Jun 2010 08:59 AM PDT Provides Leading B2B Technology Media Company with New Tools to Enhance Audience and Marketing Solutions Seattle, WA –June 29th, 2010 – Survey Analytics today announced that it has partnered with Ziff Davis Enterprise, a leader in innovative enterprise IT media, engagement solutions and services, to provide survey and crowdsourcing solutions to better serve Ziff Davis Enterprise's network of registered users and marketing clients. Survey Analytics' flagship product, QuestionPro, will provide a scalable solution for the thousands of online surveys and feedback forums that Ziff Davis Enterprise utilizes to gather valuable insights from the millions of users and vendors who rely on them for world-class enterprise IT content and marketing solutions and services. Survey Analytics offers a complete set of intuitive online tools for conducting market research, including standard survey templates, a platform for hosting data collection, automatic notifications and an advanced suite of analysis tools for analyzing customer satisfaction. "The addition of Survey Analytics powerful community feedback solution to Ziff Davis Enterprise's sterling suite of media options means further insight into the sought-after tech audience," said Vivek Bhaskaran, President & CEO of Survey Analytics. "Our audience is comprised of some of the most influential and discerning technology professionals and leaders in the industry. Their insights are at a premium right now," said Steve Weitzner, CEO, Ziff Davis Enterprise "The Survey Analytics solution will help us not only listen to our customers, but help us continue to offer them superior service and relevant content." About Survey Analytics Survey Analytics offers an enterprise grade research platform for collecting feedback to enable businesses, governments and consumers to participate and learn from each other. Through it's core businesses of Surveys, Crowdsourcing, Panel Management and Polls – Survey Analytics listening systems enabled businesses and governments to touch their customers and constituents through all major channels – including Web, Email, Social Media and mobile. The self-service and cloud enabled platform empowers companies to execute and deliver on research at real-time and global scale. The Survey Analytics Platform is used by companies like Motorola, McGraw Hill, CareerBuilder and Agencies of the US Federal government including the FCC, USPS and the GSA. About Ziff Davis Enterprise Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com

How to use Conjoint Analysis in the Innovation Process Posted: 29 Jun 2010 01:10 PM PDT Webinar Presentation Thursday July 22nd, 2010 9:00am PST Ever thought about using Conjoint Analysis as part of your research strategy? Your customers are constantly making trade-offs when making purchase decisions between you and your competitors. Traditional research questions, such as ranking features and asking pricing sensitivity questions are valuable tools, but often leave you wondering which features are really important and how you should price vs. real competition. So how can you simulate a real-world purchase decision before you go to market? Conjoint Analysis is a powerful and often under-utilized marketing research tool that can provide powerful insight into how your customers actually think. The resulting information can be used to prioritize features, develop pricing strategies, and estimate market share… all before you develop your product or spend valuable marketing dollars. Join Survey Analytics and Planning Innovations for this one-hour webinar on how to effectively use Conjoint Analysis in the innovation process to prioritize needs, explore pricing options, and validate your product and service concepts. We'll answer: 1)       What is Conjoint Analysis and how does it work to simulate real world trade-off decisions? 2)       How can you develop Conjoint Studies that provide guidance in innovation planning? 3)       How can Conjoint Studies help you predict potential market share for new product concepts? This webinar will answer these questions and more as well as provide a forum to discuss specific challenges. Click Here To Sign Up: https://www2.gotomeeting.com/register/447044739 About the Presenters: Dorian Simpson founded Planning Innovations in 2002 to help technology-driven companies launch successful products and services through focused innovation management and planning. He has significant experience in both engineering and marketing to help build the bridge between these two critical innovation functions. http://www.planninginnovations.com Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group. http://www.surveyanalytics.com Additional Links: Conjoint Conjoint Analysis – Discrete Choice Model Market Segmentation Simulator

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