Bizmology |
| I like a good zin with my hair metal Posted: 22 Jun 2010 07:13 AM PDT
Whitesnake–purveyors of super-tight snakeskin pants and hair-metal anthems including one you probably know but don’t tell your friends: “Here I Go Again”–have announced a new release that should tantalize or terrorize the taste buds, depending on your palette. Ladies and gents, I give you Whitesnake Zinfandel. It’s the real deal, folks. The ’80s band has partnered with De La Montanya Winery & Vineyards to bring us, the masses, a wine that is sure to, in lead singer David Coverdale’s words, “complement any and all grown-up friskiness and hot tub jollies.” Pardon me, just threw up in my mouth a little. All kidding aside, it’s hardly the first such celebrity sponsored alcoholic infusion. In fact, wine has become something of a new trend among connoisseurs of all things metal. A few years ago, Tool frontman Maynard James Keenan threw the curtain back on Caduceus, his Arizona-based winery that churns out award-winning wines that have been highlighted in no less than Wine Spectator. Motley Crue chief Vince Neil dabbled in winemaking in the early 2000s with Vince Vineyards, as have Kiss, the Rolling Stones, and Foghat. To be sure, most of these celebrity wine ventures are purely licensing deals, with Keenan’s pursuit the exception. Either way, getting into the wine business is probably a good idea for those about to rock, if recent sales trends are any indication. In 2009, online wine sales grew nearly 30 percent from the previous year, while direct-to-consumer sales inched up 3 percent. California wine shipments tallied a 0.2 percent rise, though the value of those wines declined as recession-wary buyers traded down to discount bottles. Wine buying has reached a peculiar intersection, as boomers continue to drive the industry and their millennial offspring start to engage in the market. With an increasingly younger audience joining in on the fun, it’s a no-brainer that Facebook, Twitter, YouTube and the like have proven formidable marketing venues for winemakers and proprietors. Slap the Whitesnake name on the bottle, and you’ve got a product ready-made for a presumably sizable niche market. So, dear reader, if you find yourself in the mood for a mid-priced “bodacious, cheeky little wine, filled to the brim with the spicy essence of sexy, slippery Snakeyness,” look no further than (ahem) Whitesnake Zin. |
| You are subscribed to email updates from Bizmology To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Bizmology Part 1
Bizmology Part 1
Bizmology Part 1
Tags: Bizmology, Bizmology watch online, full Bizmology video, Bizmology download, Bizmology torrent, free Bizmology, Bizmology megavideo, Bizmology full, Bizmology eng sub
0 comments:
Post a Comment