Monday, June 21, 2010

Broadband in the News

Broadband in the News


Sports fans break records on Twitter

Posted: 21 Jun 2010 05:42 AM PDT

New York Times

Sports fans have spent the week furtively watching the World Cup during the workday and staying up late to watch the N.B.A. playoffs. They have also been logging on to Twitter.

Despite the serious technical problems that Twitter had during the week, which caused long periods of downtime, three World Cup goals broke the all-time record for the number of Twitter posts written per second, Twitter reported. And those records were quickly shattered Thursday night, after the Lakers won the final game of the N.B.A. playoffs.

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Companies find payoff in Internet-search ads

Posted: 21 Jun 2010 05:14 AM PDT

Atlanta Journal Constitution

A Google search of BP, gulf spill or oil spill pulls up stories and pictures of the disaster in the Gulf of Mexico.

But atop the results page is a paidfor link, "BP.com/GulfOfMexico-Response" that the sullied oil company established to show how it is addressing the crisis.

The page is a high-profile example of how companies use paid online search advertising — a mainstay of marketing in the past few years — not only to sell products but also to manage their messages.

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