Monday, July 5, 2010

Social Media News

Social Media News


Cost of mobile apps? Apple, Android, BlackBerry, Windows, Nokia, Palm

Posted: 05 Jul 2010 04:28 AM PDT

Its interesting to look at all the mobile smartphone Application stores and see the percentage of paid apps to free apps.

A recent report by Distimo has found that more than half of all paid applications are about $2 of less. BlackBerry is however the exception as they do not allow application less than $2.99. Windows Marketplace also follows this procedure and has the least amount of free apps at 22%.

Here is how the different Operating Systems and Phone makers stack up in App pricing (you will notice some stats are greater than 100%, this is because App makers changing their pricing during the reporting period).

Apple App Store iPad
23% free, 80% paid

Apple App Store iPhone
28% free, 73% paid

Apple App Store Universal
28% free, 75% paid

BlackBerry AppWorld
26% free, 75% paid

Google Android Marketplace
57% free, 43% paid

Nokia Ovi Store
26% free, 75% paid

Palm App Catalogue
34% free, 66% paid

Windows MarketPlace
22% free, 79% paid

The Android marketplace is the clear leader for most free apps, but some people have said the Android marketplace is not regulated enough with a lot of inefficient and undesirable apps floating around.

It seem like an average ratio of 25% free, 75% paid is being used by the mobile makers, Google being the exception and Palm also having almost 1/3 of apps free.

stats courtesy of Distimo


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Bing and Google Click thru Rates, CTR

Posted: 05 Jul 2010 01:31 AM PDT

While Google still dominates the world of search engines, Bing made some noise quiet since its introduction, slow growth of market share each month. Some experts believe the Internet will soon be released Google "search engine Caffeine" is partly a response to Bing. If you search online you will find SEO professionals, who have been able to test the impact of Caffeine use results Bing as the benchmark for comparison. Let’s look at another major, and perhaps more significant, Bing vs Google comparison.

July 2009, Chitka Analytics

Online advertising network, Chitka, thought it might be interesting to compare the rates (CTR) of users of Bing v Google users. Bing has been introduced by an advertising campaign promoting Bing as the “world’s first decision engine” What they found was surprising and wonderful. Of users who come to the site by clicking on the ads posted on the site, Bing has 50% percent more users click than Google. These figures do not reflect the entire Internet, only the sites served by Chitka. The researchers attributed the results of the campaign, with the intensive use of television ads, has been affected a great number of visitors who return to existing Internet and Internet viewers less active.

December 2009, Chitka Analytics

Like all good scientists should do, Chitka people decided to continue and see how Bing was made after the initial excitement of a new kid on the block search engine was missing a little. Surprise, surprise, Bing users reaching Chitkara sites are served now by clicking on the ads on the pages 75% higher than users of Google! Some view these figures with a high degree of skepticism, because there are many more users than Google users Bing to start. Others are not so sure. One could interpret these figures to say that in terms of getting users to actually see your ads, Bing may be more advantageous for you than a Google user.

Goto the Chitka site and see the results of this study and you will find some surprising results. AOL users click apparently the highest – 2.5% versus 0.98% of Google. But once again, AOL is only 1% of the total search market. So why bother Bing and AOL, while Google has 84% of the market? Some argue would not it be wiser to invest some effort to drive more AOL and Ask Bing and visit their sites?

If you're involved in SEO in any way you probably know about long tail keywords, while use less frequently, generate a much likely result of click through and convert to ads. Researchers have estimated click through from long tail searches as high as 200%! It now does make sense to optimise for search engines like AOL, ASK, and Bing since their users have higher conversion rates as well?


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Julia Gillard joins Twitter

Posted: 04 Jul 2010 11:06 PM PDT

Australia’s first female Prime Minister – Julia Gillard has now officially joined Twitter.

Julia’s first tweet: I've decided it's time to take the Twitter plunge! Hopefully I'll master it. JG.

Yes – we hope so too! : )

You can follow Julia on Twitter at http://twitter.com/juliagillard

Gillard now has over 10,000 followers just 1 day after signing up.

Julia has also put a link in her Twitter profile where you can ‘email the PM’.


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North Ryde Tweet up, July 7, 7:30am

Posted: 04 Jul 2010 09:33 PM PDT

Vivienne Storey from BlandsLaw is heading a Tweetup this Thursday July 7 at North Ryde.

Want to discuss Twitter topics with fellow Northern Sydneysiders?

Want to discuss the legal implications of Twitter?

Social Media Policy?

Coffee?
:)

Details are:

North Ryde Tweetup

When: Wed 7th July from 7.30am

Where: Silverwater Cafe
80 Waterloo Rd, Macquarie Park NSW 2113, Australia

To contact Vivienne you can reach her on Twitter – @mysocialpolicy

To RSVP to the event: http://schmap.it/hiwoor

north ryde tweet up 7 july North Ryde Tweet up, July 7, 7:30am

Twitter folks on the North side of Sydney – get along!


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CISCO creates Android based Tablet PC

Posted: 04 Jul 2010 08:11 PM PDT

CISCO CEO John Chambers has unveiled a new Tablet PC they have been working on – The Cisco Cius.

This is expected to be the first business tablet designed for mobile access and work.

The device has a virtual desktop and telecommunication system, front facing 720p HD camera and a second – expected for video calls, and a 5-megapixel rear-facing camera. The screen is 7-inch screen weighing only 1.15 pounds – smaller than the iPad.

The Cius runs a modified version of the Google Android operation system, has 3G/4G data compatibility and makes use of several Cisco collaboration tools such as Cisco Quad, Cisco Show and Share, WebEx, Presence, and IM.

Cisco tablet PC Cius CISCO creates Android based Tablet PC

Customer trials will commence soon but is not expected to launch officially in the US till early 2011, and worldwide sometime after that.

For more information on this new product go to: http://www.cisco.com/en/US/products/ps11156/index.html


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50 Most Popular Brand Fan pages on Facebook – Dec09-June10

Posted: 04 Jul 2010 07:40 PM PDT

Below is a list of the 50 most popular brands with Facebook pages.

Celebrities / music bands etc have been left off the list.

Creating a Facebook fan page is a great way to expose your business in a viral way to new customers and contacts.

The top 100 list is made up of many major multinational corporations, products and services.

If you like reading my site please become a fan of my Facebook fan page :)

Rank Brand Fans as of 12/29/2009 Fans as of 6/28/2010 % increase
1 Facebook: 6,572,828 10,414,795 58.45%
2 Starbucks: 5,259,550 8,410,175 59.90%
3 Coca Cola: 4,077,848 6,041,340 48.15%
4 YouTube: 3,851,071 5,726,379 48.70%
5 Skittles: 3,545,453 5,349,198 50.87%
6 Oreo: 2,880,294 5,087,795 76.64%
7 Red Bull: 2,139,357 4,670,514 118.31%
8 Live Messenger: 2,484,312 4,201,505 69.12%
9 Victoria’s Secret: 2,338,469 4,022,959 72.03%
10 iTunes: 2,635,610 3,908,590 48.30%
11 Disney: 3,038,122 3,707,618 22.04%
12 Converse All Stars N/A 3,494,266 N/A
13 Pringles: 2,802,303 3,475,110 24.01%
14 adidas Originals: 2,221,284 3,137,072 41.23%
15 Zara: 1,692,296 2,998,555 77.19%
16 Converse N/A 2,825,424 N/A
17 Victoria’s Secret Pink: 1,612,431 2,810,032 74.27%
18 Big Prize Giveaways: 2,622,566 2,744,933 4.67%
19 Ferrero Rocher: 2,413,264 2,727,670 13.03%
20 McDonalds: 1,514,627 2,456,372 62.18%
21 MTV: 1,146,716 2,447,734 113.46%
22 Starburst: 1,506,993 2,286,572 51.73%
23 H&M: 1,453,309 2,276,637 56.65%
24 Disney Pixar: 893,527 2,173,305 143.23%
25 Playfish: 1,811,554 2,119,841 17.02%
26 Reese’s: 1,443,577 2,090,950 44.85%
27 Chase Community Giving: 1,041,146 2,088,683 100.61%
28 Starbucks Frappuccino: 1,423,329 2,042,582 43.51%
29 Dr. Pepper: 941,392 1,827,828 94.16%
30 IHateBeingBored.net N/A 1,791,705 N/A
31 Chick-fil-a: 1,243,599 1,748,747 40.62%
32 Disneyland: 1,077,030 1,741,046 61.65%
33 Subway: 1,255,066 1,684,997 34.26%
34 Puma: 1,293,254 1,681,144 29.99%
35 Google Chrome N/A 1,622,432 N/A
36 Krispy Kreme Doughnuts: 1,182,378 1,600,361 35.35%
37 Dunkin Donuts: 1,028,499 1,559,529 51.63%
38 Mozilla Firefox N/A 1,512,731 N/A
39 Lacoste: 1,152,021 1,500,169 30.22%
40 Vitamin Water: 1,094,946 1,495,185 36.55%
41 Buffalo Wild Wings: 1,025,404 1,472,867 43.64%
42 Monster Energy N/A 1,466,194 N/A
43 Kellogg’s Pop-Tarts: 1,097,776 1,458,258 32.84%
44 Kisses: * 1,319,868 1,450,913 9.93%
45 Walt Disney World N/A 1,424,408 N/A
46 Pizza Hut: 1,070,998 1,400,003 30.72%
47 Breast Cancer Awareness: ** 1,017,813 1,324,719 30.15%
48 Playstation N/A 1,318,287 N/A
49 Slurpee: 1,115,168 1,311,215 17.58%
50 Xbox N/A 1,305,053 N/A

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Amazon Cloud environment down-time

Posted: 04 Jul 2010 05:52 PM PDT

Amazon.com has one of the most sophisticated cloud computing environments today (along with Microsoft).

This enables the company to scale their computing requirements and resources as and when they need. During holiday periods of high traffic they can easily boost the hardware required to keep their site operational and speedy.

Last Tuesday Amazon.com had a 3 hour outage where their cloud environment failed.

This resulted in a 7.8% loss in share price by the days closing.

Rough calculations come $51,400 lost per minute the site was down, or close to $10 million USD for the 3 hour period.

amazon share price down 7percent Amazon Cloud environment down time

Whilst Amazon was using some of the most sophisticated internet technologies there can always be costly outages.


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Foursquare reaches 1 Million check-ins per day

Posted: 04 Jul 2010 05:05 PM PDT

Foursquare has now reached 1 Million check-ins per day coming from around 1.8 million global users.

This shows a good % of Foursquare’s user base is accessing their product on a daily basis.

Foursquare recently got $20 million in a second-round venture capitalist investment mainly by Andreessen Horowitz, valuing the company at around $95 million.

It is estimate there are now 200 million smartphones and Foursquare is growing as does this demographic.

There is an estimated 1.7 billion people globally with internet access and 4.6 billion with basic mobile telephones.


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